JOICO Colour Endure Violet Shampoo is the ultimate solution for maintaining and enhancing the vibrancy of your colour-treated hair. This shampoo is specifically formulated to tone and neutralize brassy and yellow tones in blonde and grey hair, leaving your locks looking fresh and vibrant. It gently cleanses while protecting your hair colour, making it perfect for daily use.

• Neutralizes brassy and yellow tones in blonde and grey hair
• Enhances and maintains hair colour vibrancy
• Gently cleanses while protecting hair colour
• Suitable for daily use
• Sulfate-free formula

To use JOICO Colour Endure Violet Shampoo, apply to wet hair and massage into a rich lather. Leave on for 3-5 minutes for maximum toning benefits, then rinse thoroughly. For best results, follow with JOICO Colour Endure Conditioner.

JOICO Colour Endure Violet Shampoo is formulated with a blend of powerful ingredients:

• Water
• Sodium Lauryl Sulfate
• Cocamidopropyl Betaine
• Glycol Distearate
• Polyquaternium-10
• Sodium Hydroxide
• Hydrolyzed Keratin
• Mica
• Fragrance

For a full list of ingredients, please refer to the product packaging.

Is JOICO Colour Endure Violet Shampoo suitable for daily use?

Yes, JOICO Colour Endure Violet Shampoo is suitable for daily use. Its gentle formula ensures that your hair remains vibrant and healthy without causing damage.

Can I use this shampoo on colour-treated hair?

Absolutely! JOICO Colour Endure Violet Shampoo is specifically designed to maintain and enhance the vibrancy of colour-treated hair, especially for blonde and grey tones.

Does this shampoo contain sulfates?

No, JOICO Colour Endure Violet Shampoo is sulfate-free, ensuring a gentle cleanse that won't strip your hair of its natural oils.

How long should I leave the shampoo in my hair?

For the best results, leave the shampoo in your hair for 3-5 minutes before rinsing thoroughly.